Invest In Jewelry – Invest In Yourself

By: Amidon Jewelers

Jewelry purchases can be scary and intimidating. Unfortunately this is a scary yet true fact. Shopping mall jewelry store sales people can be compared to used car salesman, eager to make their next sale. Before you read any further, we want you to kn..

Designer Diamond Engagement Rings Offer Artisan Beauty To Last A Lifetime

By: Amidon Jewelers

  Choosing your diamond engagement ring is a once-in-a-lifetime affair, and one you want to know you’ll be happy with for the rest of your life. There are many options for purchasing a diamond engagement ring, and many-brides-to-be draw..

Boho-chic Bridal Jewelry Speaks To Her Spirit

By: Amidon Jewelers

There is something so romantic about a boho bride, a light and airy beauty that combines the elegant style of the  Great Gatsby with a late 1960’s flower child ease. Today’s jewelry artisans are happily incorporating the boho influence in th..

Fall 2012 Jewelry Trends: Color, Romance, And Earthly Connections

By: Amidon Jewelers

With Labor Day just a week away, what better time to consider the fall jewelry trends we have to look forward to? Of course, September  is the month of the sapphire – the exquisite blue gem that is the symbol of loyalty, love and longing. Perh..