It kind of surprised me that when people are looking to treat themselves to a new piece of jewelry, they seem limited to looking at only gold or silver items. Don’t get me wrong. These are, of course, two of the most beautiful and popular precious ..

RUBY Ruby is July’s birthstone, and the gemstone of 15th and 40th anniversaries.   About Rubies Rubies are the most valuable colored gemstone on the market today.  They capture the color of our most powerful emotions, passion and ange..

The Power of Gems With all of the snow, ice, and cold that we have had lately, spring is on the mind of most people. With spring comes tulips, daffodils, and other flowers that begin poking their heads out of the ground at the first sign of warm wea..

In honor of September’s birthstone, the sapphire, this week we bring you some sapphire fun facts. Learn a little more about this beautiful and durable stone which has inspired many a tale. And shop Amidon for all your sapphire needs. We have the mo..

  If you’ve ever seen raw gemstones, you might have been surprised how dull they looked. Where’s the glint? Well, for most stones the glint is trapped inside until an expert gem cutter sets to work. The task is to cut the stone to set..

    Sun, picnicking and bombs bursting in air are all honored Fourth of July traditions. Amidon wants you to celebrate a safe and fun Independence Day this week. Follow our tips to maximize your good times and minimize holiday ris..

Jewelry purchases can be scary and intimidating. Unfortunately this is a scary yet true fact. Shopping mall jewelry store sales people can be compared to used car salesman, eager to make their next sale. Before you read any further, we want you to kn..

While we may no longer be five years old and completely infatuated with the Easter Bunny and the basket of surprises he’ll bring on Easter morning, who can’t help but to sneak a Cadbury Cream Egg or Peep during this holiday season? While we may b..

For some of us, the last time we saw green leaves on trees feels like a lifetime ago. This winter has brought one snowstorm after another, far more than last winter. While some of us cheer for the upcoming Spring, those who enjoy the snow sports of w..

With March right around the corner, it’s time to prepare for all the March birthdays you have coming your way. Among March birthdays is one you may not even know about – Dr. Seuss! Born March 2, 1904, Dr. Seuss became well known for over 45 child..