Invest In Jewelry – Invest In Yourself

By: Amidon Jewelers

Jewelry purchases can be scary and intimidating. Unfortunately this is a scary yet true fact. Shopping mall jewelry store sales people can be compared to used car salesman, eager to make their next sale. Before you read any further, we want you to kn..

Woo-Who For Dr. Seuss!

By: Amidon Jewelers

With March right around the corner, it’s time to prepare for all the March birthdays you have coming your way. Among March birthdays is one you may not even know about – Dr. Seuss! Born March 2, 1904, Dr. Seuss became well known for over 45 child..

Fall 2012 Jewelry Trends: Color, Romance, And Earthly Connections

By: Amidon Jewelers

With Labor Day just a week away, what better time to consider the fall jewelry trends we have to look forward to? Of course, September  is the month of the sapphire – the exquisite blue gem that is the symbol of loyalty, love and longing. Perh..