Invest In Jewelry – Invest In Yourself

By: Amidon Jewelers

Jewelry purchases can be scary and intimidating. Unfortunately this is a scary yet true fact. Shopping mall jewelry store sales people can be compared to used car salesman, eager to make their next sale. Before you read any further, we want you to kn..

Woo-Who For Dr. Seuss!

By: Amidon Jewelers

With March right around the corner, it’s time to prepare for all the March birthdays you have coming your way. Among March birthdays is one you may not even know about – Dr. Seuss! Born March 2, 1904, Dr. Seuss became well known for over 45 child..

Boho-chic Bridal Jewelry Speaks To Her Spirit

By: Amidon Jewelers

There is something so romantic about a boho bride, a light and airy beauty that combines the elegant style of the  Great Gatsby with a late 1960’s flower child ease. Today’s jewelry artisans are happily incorporating the boho influence in th..