It seems like every year the “back to school” ads start running earlier and earlier. Shopping for actual supplies can be a pain for my daughter, because she doesn’t want to acknowledge that school is starting soon, but for the clothing part of ..

Our daughter’s sweet sixteen was coming up and my wife and I were stressing over what would be the signature gift. Along with typical birthday gifts, we wanted to find something special that she could keep forever and remind her of this day. We kne..

My wife’s birthday is March 25th. Probably the best thing about it happening when it does, besides the fact that it gives us an extra reason to celebrate the end of winter and the beginning of spring, is that is gives me exactly three months to mak..

There are all sorts of debates that people will have for the rest of time. Which flavor of cola, what type of breakfast meat and who do you watch for late night are all situations where we just have to agree to disagree. When it comes to jewelry and ..

Shopping for a gift is probably the hardest thing to shop for because you are looking for a “want” and not a “need”. When you go grocery shopping, you “need” food, even though you will select the food that you want. Likewise, you will onl..

In United States, we celebrate today our nation’s independence day or else known as Fourth of July.   “On July 4, 1776, the thirteen colonies requested their independence from England, an affair which ultimately led to the foundation o..

Grace of Monaco premiered earlier this month at the Cannes International Film Festival. The biopic, starring Nicole Kidman, depicts the marriage between Grace Kelly and her husband, Prince Rainer III of Monaco, as a cold-spirited union endured by an ..

The Aries girl born in April is bold and daring – and likes her diamonds to be the same.   Ruled by Mars, Aries are often described as passionate, energetic and independent.   Diamonds are a symbol of courage and those bor..

It's March, which means we're making our picks... jewel picks, am I right? At Amidon, we have an irresistible selection of gorgeous jewelry for every occasion. Whether you're shopping for yourself, for a friend, or for a lover, we know you're going t..

Is there a September birthday girl in your life? Lucky you! (Lucky her!)  Sapphire's her birthstone, and a gift of sapphire jewelry is sure to put a smile on her face, and rock star status in your pocket!       &nb..