The holiday season can be really tough for those of us without a visible disposable income. Gift buying can truly break the bank. It's not easy to buy gifts for all of our loved ones but still keep up with the bills and everyday financial obligations..

So many incredible and important events in my life have been commemorated by meaningful jewelry pieces - where they were gifts or conscious fashion accessory choices. My graduation was marked by a gifted pair of sapphire earrings from my mother, prom..

June is synonymous with so many pleasant things, like long warm summer days, backyard barbecues and lounging on the beach or at the pool. For those born in June the beautiful and elegant pearl, the birthstone of June, is also at the forefront of thei..

As April and the month of diamonds comes to an end, we put a spotlight on those designers that create some of the most beautiful diamond jewelry in the world.   Sholdt Dusty and Brian Sholdt own and operate the jewelry shop that bears t..

It's March, which means we're making our picks... jewel picks, am I right? At Amidon, we have an irresistible selection of gorgeous jewelry for every occasion. Whether you're shopping for yourself, for a friend, or for a lover, we know you're going t..

  The feminine pinkish tone of rose gold has captured many hearts in recent years. But many jewelry lovers don’t know exactly what it is. Is it really gold? What makes it pink?     Rose gold, like other types of gold ..

Jewelry purchases can be scary and intimidating. Unfortunately this is a scary yet true fact. Shopping mall jewelry store sales people can be compared to used car salesman, eager to make their next sale. Before you read any further, we want you to kn..

Dear Moms who have their baby graduating high school and leaving home this year – We know what you are going through. A flood of emotions is coursing through your body, scared about where the future will take both you and your child, and excitement..

Whether you are a man preparing to propose to the love of your life, or a woman looking to add a new piece of jewelry to your collection, you have undoubtedly seen a wide selection of pieces offered in Yellow Gold, White Gold, Silver and Platinum. Wh..

Star Light, Star Bright The First Star I See Tonight I Wish I May, I Wish I Might Have the Wish I Wish Tonight Wow!  Who would have thought that a simple little rhyme written in the late 19th Century would have taken off all around the..